Azad Properties has signed a strategic agreement with SAP, the global leader in enterprise application software, to implement the SAP SuccessFactors Human Experience Management (HXM) suite, marking an important milestone in Azad Properties' digital transformation journey and its ambition to build a modern, employee-centric HR function. The platform will help digitize the entire employee lifecycle at Azad Properties through a unified system covering recruitment, onboarding, development, and performance management, powered by advanced analytics and AI to enhance decision-making, efficiency, and organizational agility. Through this agreement, Azad Properties strengthens its ability to attract and retain top talent while aligning its HR transformation with Saudi Arabia’s Vision 2030 digital agenda, positioning the company to become a leading success story in employee experience and HR innovation within the real estate sector.
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Azad Properties has been honored with three Marketing Excellence Awards at the Retail Congress MENA 2025, recognizing its creative approach to community engagement and destination development. • Marketing Excellence – Community Engagement & Impact for the “Our Day, Our Voice” Founding Day campaign at Souq7. • Marketing Excellence for the creative campaign celebrating Saudi Arabia’s hosting of the FIFA World Cup 2034. • Marketing Excellence – Placemaking for transforming the Souq7 Fashion Zone into a vibrant cultural and retail hub. These awards reflect Azad Properties’ ongoing commitment to using creativity and innovation to develop integrated destinations that enhance visitor experiences and align with the aspirations of Saudi Vision 2030.
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At MAPIC 2025, Azad Properties stood at the center of global attention as Saudi Arabia’s retail evolution took the spotlight. As sponsor of the Opportunities in the Middle East session, and with our Chairman, Mr. Mohammed Alawi sharing the stage, we showcased how the Kingdom’s retail and real estate sectors are setting new benchmarks for growth, innovation, and collaboration. During the exhibition, Mr. Mohammed Alawi and our CEO Mr. Ayman Al Burti led strategic meetings with international developers, investors, and retailers, reinforcing Azad Properties’ position as a trusted partner and a key representative of Saudi Arabia’s expanding global influence. Driven by a clear vision for the future, Azad Properties continues to unlock opportunities, strengthen global partnerships, and champion the Kingdom’s leadership in the evolving retail landscape.
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During Azad Properties’ participation in the Retail Congress MENA 2025, CEO Mr. Ayman Al Burti spoke in an interview about the future of real estate development and Azad’s pivotal role in driving the growth of Saudi Arabia’s retail sector. He emphasized the company’s commitment to developing transformative projects that redefine shopping and investment experiences across the Kingdom.
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We are pleased to announce that Azad Properties is the Diamond Sponsor of Retail Congress MENA 2025, the distinguished gathering where industry leaders and decision-makers convene to shape the future of retail and define promising investment opportunities.
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We believe in the importance of this event in supporting and advancing the retail sector, and we look forward to meeting our partners and decision-makers to further strengthen opportunities for collaboration and growth in the Kingdom.
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